For Ilhan Omar's re-election campaign my team and I redesigned her website. For this process we decided to refresh the campaign's existing brand to optimize it for the digital and web space. Using her story as a black woman, a refugee, and progressive and empathetic leader we reimagined how to use her current colors by adding gradients, creating new photo treatments, and updating typography. Her website is a hub that benefits both the user/voter and the campaign. It is educational and action-oriented. Users can learn the issues Ilhan Omar stands for, be directed to check their voter registration, learn where to vote, and sign up to volunteer. Additionally, the website is used to fundraise–users are able to donate directly to the campaign and buy merchandise.
