Digital/UI/UX Design

Democratic National Committee

Year
2014-2017
Role
Design Director
Client
Democratic National Committee
Team
Kayla Bentley, Eric Ziminsky
Democratic National Committee

As Design Director at the Democratic National Committee, my teams' role was to grow our brand for viewer engagement and fundraising. The design team serviced all the departments including but not limited to digital, social, email, marketing, and comms. Our graphics raised 40% more than a typical staff sender and our online store relaunched to raise over 100% more than it’s previous open. My team and I were imperative to the launch of several digital products including Democrats Live, IWillVote.com, and the DNC Instagram account.

Organic Reach

The DNC social graphics were made to rapidly inform, respond to events and news, and market democratic websites, microsites, and products. My design team and I worked closely with the social team to measure the effectiveness of our graphics based on their intent, making data-driven design decisions to reach and persuade the democrats’ diverse audience. We also worked closely with HFA's 2016 Presidential campaign consulting, providing assets, and creating graphics.

In the week leading up to and including Election Day in 2016, the Democrats brand organically reached over 16.2 million users through Facebook, Twitter, and Instagram using graphics, videos, and text posts.


No items found.

Dems Branded

Mostly blues to show the voice of the party.

OPPO Branded

Red, white, and black to show harsh contrast for the GOP.

The White House

Custom designs sent to over 500,000 people as the official White House Holiday Card in 2015 and 2016.

Branded Content

The creative team was full-service and designed everything from merchandise, sub-brands, web products, to videos—including building a quick turn around set to launch a weekly DNC video series.

Online Fundraising

The digital team raised millions of dollars through online grassroots donations with most of the money raised through email graphics.

As Design Director at the Democratic National Committee, my teams' role was to grow our brand for viewer engagement and fundraising. The design team serviced all the departments including but not limited to digital, social, email, marketing, and comms. Our graphics raised 40% more than a typical staff sender and our online store relaunched to raise over 100% more than it’s previous open. My team and I were imperative to the launch of several digital products including Democrats Live, IWillVote.com, and the DNC Instagram account.

Dems Branded

Mostly blues to show the voice of the party.

Organic Reach

The DNC social graphics were made to rapidly inform, respond to events and news, and market democratic websites, microsites, and products. My design team and I worked closely with the social team to measure the effectiveness of our graphics based on their intent, making data-driven design decisions to reach and persuade the democrats’ diverse audience. We also worked closely with HFA's 2016 Presidential campaign consulting, providing assets, and creating graphics.

In the week leading up to and including Election Day in 2016, the Democrats brand organically reached over 16.2 million users through Facebook, Twitter, and Instagram using graphics, videos, and text posts.


No items found.
No items found.

As Design Director at the Democratic National Committee, my teams' role was to grow our brand for viewer engagement and fundraising. The design team serviced all the departments including but not limited to digital, social, email, marketing, and comms. Our graphics raised 40% more than a typical staff sender and our online store relaunched to raise over 100% more than it’s previous open. My team and I were imperative to the launch of several digital products including Democrats Live, IWillVote.com, and the DNC Instagram account.

Organic Reach

The DNC social graphics were made to rapidly inform, respond to events and news, and market democratic websites, microsites, and products. My design team and I worked closely with the social team to measure the effectiveness of our graphics based on their intent, making data-driven design decisions to reach and persuade the democrats’ diverse audience. We also worked closely with HFA's 2016 Presidential campaign consulting, providing assets, and creating graphics.

In the week leading up to and including Election Day in 2016, the Democrats brand organically reached over 16.2 million users through Facebook, Twitter, and Instagram using graphics, videos, and text posts.


No items found.

Branded Content

The creative team was full-service and designed everything from merchandise, sub-brands, web products, to videos—including building a quick turn around set to launch a weekly DNC video series.

Dems Branded

Mostly blues to show the voice of the party.

No items found.
No items found.
No items found.

As Design Director at the Democratic National Committee, my teams' role was to grow our brand for viewer engagement and fundraising. The design team serviced all the departments including but not limited to digital, social, email, marketing, and comms. Our graphics raised 40% more than a typical staff sender and our online store relaunched to raise over 100% more than it’s previous open. My team and I were imperative to the launch of several digital products including Democrats Live, IWillVote.com, and the DNC Instagram account.

Organic Reach

The DNC social graphics were made to rapidly inform, respond to events and news, and market democratic websites, microsites, and products. My design team and I worked closely with the social team to measure the effectiveness of our graphics based on their intent, making data-driven design decisions to reach and persuade the democrats’ diverse audience. We also worked closely with HFA's 2016 Presidential campaign consulting, providing assets, and creating graphics.

In the week leading up to and including Election Day in 2016, the Democrats brand organically reached over 16.2 million users through Facebook, Twitter, and Instagram using graphics, videos, and text posts.


Dems Branded

Mostly blues to show the voice of the party.

No items found.

OPPO Branded

Red, white, and black to show harsh contrast for the GOP.

The White House

Custom designs sent to over 500,000 people as the official White House Holiday Card in 2015 and 2016.

No items found.

Online Fundraising

The digital team raised millions of dollars through online grassroots donations with most of the money raised through email graphics.

No items found.
No items found.

Branded Content

The creative team was full-service and designed everything from merchandise, sub-brands, web products, to videos—including building a quick turn around set to launch a weekly DNC video series.

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