Digital/UI/UX Design

Cory Booker 2020 Presidential Campaign

Year
2019-2020
Role
Creative Director
Client
Cory 2020
Team
Nichole Cruz, Jenna Sumar, Michael Dickenson, Kevin Lowry
Cory Booker 2020 Presidential Campaign

As Creative Director of the Cory 2020 Presidential Campaign my role was to create and maintain the campaign’s overall visual language. My department included the design, photography, and video teams. We used the existing elements–typeface, logo, and color palette–and set up and implemented a cohesive visual system applied to all elements in the campaign.

Stacked Layout

Most flexibility across touch points, with a modular approach that maximized efficiency.

No items found.

Vertical Layout

Brought key campaign messaging to the forefront, ideal for hand-held rally signs.

Kinetic Layout

Created expressive moments of celebration through layering and pattern.

Lyrical Layout

Achieved a visual tone to match emotionally charged messages.

Organic Reach

We created graphics to build a community of supporters, drive action, and engage new audiences with Cory’s messaging and policies. Using a combination of static graphics and animations along with our distinguishable stripes we generated over half a billion impressions, over 1 million retweets, and 6 million likes over the course of the campaign

Branded Content

The creative team was full-service and designed everything from merchandise, signage, web products, to videos.

As Creative Director of the Cory 2020 Presidential Campaign my role was to create and maintain the campaign’s overall visual language. My department included the design, photography, and video teams. We used the existing elements–typeface, logo, and color palette–and set up and implemented a cohesive visual system applied to all elements in the campaign.

Vertical Layout

Brought key campaign messaging to the forefront, ideal for hand-held rally signs.

Stacked Layout

Most flexibility across touch points, with a modular approach that maximized efficiency.

No items found.
No items found.

As Creative Director of the Cory 2020 Presidential Campaign my role was to create and maintain the campaign’s overall visual language. My department included the design, photography, and video teams. We used the existing elements–typeface, logo, and color palette–and set up and implemented a cohesive visual system applied to all elements in the campaign.

Stacked Layout

Most flexibility across touch points, with a modular approach that maximized efficiency.

No items found.

Organic Reach

We created graphics to build a community of supporters, drive action, and engage new audiences with Cory’s messaging and policies. Using a combination of static graphics and animations along with our distinguishable stripes we generated over half a billion impressions, over 1 million retweets, and 6 million likes over the course of the campaign

Vertical Layout

Brought key campaign messaging to the forefront, ideal for hand-held rally signs.

No items found.
No items found.
No items found.

As Creative Director of the Cory 2020 Presidential Campaign my role was to create and maintain the campaign’s overall visual language. My department included the design, photography, and video teams. We used the existing elements–typeface, logo, and color palette–and set up and implemented a cohesive visual system applied to all elements in the campaign.

Stacked Layout

Most flexibility across touch points, with a modular approach that maximized efficiency.

Vertical Layout

Brought key campaign messaging to the forefront, ideal for hand-held rally signs.

No items found.

Kinetic Layout

Created expressive moments of celebration through layering and pattern.

Lyrical Layout

Achieved a visual tone to match emotionally charged messages.

No items found.

Branded Content

The creative team was full-service and designed everything from merchandise, signage, web products, to videos.

No items found.
No items found.

Organic Reach

We created graphics to build a community of supporters, drive action, and engage new audiences with Cory’s messaging and policies. Using a combination of static graphics and animations along with our distinguishable stripes we generated over half a billion impressions, over 1 million retweets, and 6 million likes over the course of the campaign